With the changing dynamics of digital world, marketing strategies are also changing and have to be updated with time.
The Search Engine Optimization or SEO is a very unpredictable as google updates its algorithm time to time. Let's start with basic.
- What is SEO ?
Search engine optimization (SEO) is a process that helps in improving a website's ranking on search engine and make it easy for users to find the website. Higher the ranking of a website on search engine page result higher the user's interactions.
Latest Updates:-
- Generative AI:-
When we search something on search engine it shows generative AI results as image above shown. AI overviews shows the summaries of search results, It does not directly affect the ranking of a webpage but YES, indirectly it affects, when your webpage's tile and description matches with the search intent of search queries it ranks your website and higher the ranking is equal to higher the chances of your webpage to show in AI generative summaries.
2. E-E-A-T:-
EEAT stand for Experience, Expertise, Authority and Trust. It is not a ranking factor but it decides the quality of your content. Content that shows authority, trust and high quality has higher chances to rank high on SERPs.
Experience means whatever content your putting on google do you have first hand experience in it or you are copying someone else?
Expertise means you should have to demonstrate that you have expertise in the field on which your content is based. Ex. If you are giving advise about some health related issues so you should be a Doctor or a certified medical practitioner.
Authority means How other people perceives you. For example if you said that you are a Doctor and giving advise on heart health and how many people watch your content and shows faith in that. It is largely depends upon the number of people visit your websites, your page and domain authority.
Trust means the accessibility , authenticity, accuracy and validity your website shows. Such as given contact information, website security, claims you provided should be correct and factually accurate.
3. Crawling and Indexing:- Google started to reducing the crawling and indexing of webpages and use new set of protocols. Now, whenever you updated your content it automatically informed to the search engine and it become easy to crawl and index only update part otherwise crawlers has to crawl the whole website to find out new content.
Latest Trends of SEO